Preview Mode Links will not work in preview mode

Social Good Instigators is a podcast featuring social entrepreneurs and nonprofit leaders. While social entrepreneurship is not a new concept (the term was first introduced in the early 1970’s) it has been receiving more attention of late. The goal of each interview is to share advice from social entrepreneurs for social entrepreneurs. Our hope is that listeners will learn ways to ensure their endeavor succeeds and thrives.

This podcast was originally launched in July 2015 as The Nonprofit Leader’s Network Podcast. There were 44 episodes broadcast as part of that initiative that covered topics ranging from board development to program development to fundraising. There have been over 33,800 downloads so far!

What is Social Entrepreneurship?

You might be wondering to yourself what I mean by social entrepreneurship. While there are multiple definitions available (with some of those conflicting), I’m a little partial to the one the European Commission uses:

A social enterprise is an operator in the social economy whose main objective is to have a social impact rather than make a profit for their owners or shareholders. It operates by providing goods and services for the market in an entrepreneurial and innovative fashion and uses its profits primarily to achieve social objectives. It is managed in an open and responsible manner and, in particular, involves employees, consumers and stakeholders affected by its commercial activities.

Social enterprises can be for- or non-profit. I’m particularly interested in organizations that are meeting social service/employment needs and/or are funding their endeavors in unique ways.

Be a Guest on the Show!

Do you know a social entrepreneur who would have some good tips and wisdom to share? Please have them email and share what they’re up to. By using the subject line “I’d like to be a guest on the podcast” you’ll make sure your email gets read.

About Your Host: Kirsten Bullock

Kirsten is a Ph.D. student in Entrepreneurship at the University of Louisville (starting August 2017). She has 20+ years serving the nonprofit sector, first as a staff member and later as a consultant and entrepreneur. She’s launched (and sold) two brands including The Nonprofit Academy and the Nonprofit Leaders Network.

Sign Up for Podcast Updates

Click Here to receive notifications of new SGI podcasts.

Apr 11, 2016

Jeff Griesemer is the founder of Child Rescue Network(CRN) where he serves as President and CEO. In 1994, Jeff saw first-hand the incredible damage inflicted on two innocent children who were abducted but finally rescued after 5 long years. Since then, he has been involved with issues regarding missing and victimized children. In addition to 17 years experience developing and implementing child safety programs, he has received training from the National Center for Missing and Exploited Children, the US Justice Department's Office of Juvenile Justice and Delinquency Prevention, and Fox Valley Technical College regarding missing child case management and safety procedures. He also had training including Incident Command, Search and Rescue techniques, Missing Child & Disabled Adult Search procedures with the NJ State Police and Internet Crimes training with the Florida Department of Law Enforcement.

Here are some of the highlights from the episode:

Getting the Word Out: Speaking and Public Relations
Marketing your brand is very important for any nonprofit. Ways of achieving this are speaking, getting out in the community and talking to different groups including groups like Rotary, professional groups and chambers of commerce. It also includes the media. If there's a local story you can provide appropriate content or context for, reach out to the media and let them know you are available for interview anytime. Over time you will establish a positive relationship with them. This means they will likely reach out to you when something comes up.

Traditional Fundraising is Still a Relevant Funding Tool for Nonprofits
Cause marketing was Jeff's main idea of raising money because of his background in radio. He consults businesses and nonprofits on how partnerships can bring much-needed programs to communities, while also enhancing corporate brands and building customer loyalty. With so much focus on this in the early days he admitted to missing out on some opportunities. So now they are trying to catch up on applying for more grants, working on building donor relations and using other fundraising tools that nonprofits utilize.

Identifying Potential Corporate Partners
Corporate partners should be ones that have a natural passion for your mission. An example is a bottled water company which donates to areas of the world where drinking water is scarce. Jeff explained that this and other corporations or businesses who do a similar act of giving are really living out their mission. Consumers expect companies to give back to the community. The result is being more friendly to customers, and growing a base of loyal customers. But make a note that customers also can spot it if it's more about the company than the cause.

In closing, Jeff shared:
"You just have to remember that you have that passion, keep that vision in front of you, front and center, keep moving forward. And, while it may not happen as quickly as you would like if you just keep pushing for it, it does happen. Things fall into place..."

Go to for more information on the podcast.