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Social Good Instigators is a podcast featuring social entrepreneurs and nonprofit leaders. While social entrepreneurship is not a new concept (the term was first introduced in the early 1970’s) it has been receiving more attention of late. The goal of each interview is to share advice from social entrepreneurs for social entrepreneurs. Our hope is that listeners will learn ways to ensure their endeavor succeeds and thrives.

This podcast was originally launched in July 2015 as The Nonprofit Leader’s Network Podcast. There were 44 episodes broadcast as part of that initiative that covered topics ranging from board development to program development to fundraising. There have been over 33,800 downloads so far!

What is Social Entrepreneurship?

You might be wondering to yourself what I mean by social entrepreneurship. While there are multiple definitions available (with some of those conflicting), I’m a little partial to the one the European Commission uses:

A social enterprise is an operator in the social economy whose main objective is to have a social impact rather than make a profit for their owners or shareholders. It operates by providing goods and services for the market in an entrepreneurial and innovative fashion and uses its profits primarily to achieve social objectives. It is managed in an open and responsible manner and, in particular, involves employees, consumers and stakeholders affected by its commercial activities. http://ec.europa.eu/growth/sectors/social-economy/enterprises_en

Social enterprises can be for- or non-profit. I’m particularly interested in organizations that are meeting social service/employment needs and/or are funding their endeavors in unique ways.

Be a Guest on the Show!

Do you know a social entrepreneur who would have some good tips and wisdom to share? Please have them email Kirsten@BullockConsulting.net and share what they’re up to. By using the subject line “I’d like to be a guest on the podcast” you’ll make sure your email gets read.

About Your Host: Kirsten Bullock

Kirsten is a Ph.D. student in Entrepreneurship at the University of Louisville (starting August 2017). She has 20+ years serving the nonprofit sector, first as a staff member and later as a consultant and entrepreneur. She’s launched (and sold) two brands including The Nonprofit Academy and the Nonprofit Leaders Network.

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Apr 30, 2018

Communication is at the heart of work in the nonprofit sector. Whether in our relationships with donors, sponsors, staff, or those we serve, clear communication, with information the recipient sees as useful is essential. In this episode, Lynn O’Connor Vos, the new CEO of the Muscular Dystrophy Association will be sharing more about communication – and about ways the MDA is better serving it’s clients.

A few of the key points covered in this podcast discussion are: • Companies are seeking ways to be socially responsible, nonprofits provide an avenue for that • Digital provides opportunities – and responsibilities – for nonprofits in communicating with their various constituencies • Seek a win-win with corporate sponsors – and other constituents • Innovation leads to brand leadership (i.e. the telethon, innovative in its day, led to national recognition of a somewhat obscure family of diseases)

About the Guest: Lynn O’Connor Vos is president and ceo of the Muscular Dystrophy Association. She was previously the Global Chief Executive Offices of Greyhealth Group (ghg) for nearly 23 years and is credited with creating, building and acquiring companies — specifically, nine acquisitions — to grow ghg’s global footprint. While at ghg, Vos led global expansion and diversification strategies and within two years grew the company from a small, domestic professional player into an award-winning global enterprise with fully integrated, multi-channel offerings. She is a recognized thought leader in the industry with published white papers and articles outlining new, successful approaches to health care technology and communications.

From the MDA Website: MDA is leading the fight to free individuals — and the families who love them — from the harm of muscular dystrophy, ALS and related muscle-debilitating diseases that take away physical strength, independence and life. We use our collective strength to help kids and adults live longer and grow stronger by finding research breakthroughs across diseases, caring for individuals from day one and empowering families with services and support in hometowns across America.

Visit www.socialgoodinstigators.com to find the podcast, transcript, and to sign up to receive notifications as new episodes are released (every 2-3 weeks). Episodes are also available via Stitcher, iTunes, GooglePlay, and iHeartRadio.