Apr 11, 2016
Jeff Griesemer is the founder of Child Rescue Network(CRN) where he serves as President and CEO. In 1994, Jeff saw first-hand the incredible damage inflicted on two innocent children who were abducted but finally rescued after 5 long years. Since then, he has been involved with issues regarding missing and victimized children. In addition to 17 years experience developing and implementing child safety programs, he has received training from the National Center for Missing and Exploited Children, the US Justice Department's Office of Juvenile Justice and Delinquency Prevention, and Fox Valley Technical College regarding missing child case management and safety procedures. He also had training including Incident Command, Search and Rescue techniques, Missing Child & Disabled Adult Search procedures with the NJ State Police and Internet Crimes training with the Florida Department of Law Enforcement.
Here are some of the highlights from the episode:
Getting the Word Out: Speaking and Public Relations
Marketing your brand is very important for any nonprofit. Ways of
achieving this are speaking, getting out in the community and
talking to different groups including groups like Rotary,
professional groups and chambers of commerce. It also includes the
media. If there's a local story you can provide appropriate content
or context for, reach out to the media and let them know you are
available for interview anytime. Over time you will establish a
positive relationship with them. This means they will likely reach
out to you when something comes up.
Traditional Fundraising is Still a Relevant Funding Tool for
Nonprofits
Cause marketing was Jeff's main idea of raising money because of
his background in radio. He consults businesses and nonprofits on
how partnerships can bring much-needed programs to communities,
while also enhancing corporate brands and building customer
loyalty. With so much focus on this in the early days he admitted
to missing out on some opportunities. So now they are trying to
catch up on applying for more grants, working on building donor
relations and using other fundraising tools that nonprofits
utilize.
Identifying Potential Corporate Partners
Corporate partners should be ones that have a natural passion for
your mission. An example is a bottled water company which donates
to areas of the world where drinking water is scarce. Jeff
explained that this and other corporations or businesses who do a
similar act of giving are really living out their mission.
Consumers expect companies to give back to the community. The
result is being more friendly to customers, and growing a base of
loyal customers. But make a note that customers also can spot it if
it's more about the company than the cause.
In closing, Jeff shared:
"You just have to remember that you have that passion, keep that
vision in front of you, front and center, keep moving forward. And,
while it may not happen as quickly as you would like if you just
keep pushing for it, it does happen. Things fall into place..."
Go to www.SocialGoodInstigators.com for more information on the podcast.